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How To Build an Empire With Blogs

This is what I hear a lot of; how Do I Blog? When you first start out creating a blog, it’s hard to imagine that it can become an Empire. Most of us have these dreams of running an Empire blog, but with so many obstacles to go through, over and under and around. One would believe that there is no light at the end of the tunnel. Dreams keep us alive and keep us going and striving for what we want. A strong desire to achieve and a hatred for failure keeps us piercing forward to grab trophy reward. builtfromtrash.com

Running a blog can be a satisfying experience especially if it’s a blog that teaches. But before we can go about teaching we need to figure out just how to build it and what platform were going to be on. Let’s look at a few things that we need to discuss in order to build our Empire blog. solarhomeguides.com

Domain Registration
Most people would like to have a blog that has a dot com name rather than the name of the actual provider i.e., WordPress, Blog, etc. This is where domain name registration comes in at, you simply register a domain for about $12 bucks a year and reroute (theoutdoorwomen.com) that domain name to your hosting company. For those that don’t know what (DNS) is; Domain Name System is the way the distributed naming system for computers and services. It translates IP Addresses with domain names. businessbythebookblog.com

Website Hosting
You can actually run a blog from an entirely free service and never have to worry about hosting your blog. However, it’s a sense of professionalism and trust in blogs that are hosted with their own dot com name and running from an independently hosted servicer. I would recommend getting a hosting company to host your blog, one that is friendly for your blogging platform. If this is not your area of expertise, there are video tutorials that will help you through the process step-by-step. createbusinessgrowth.com

Free Platforms Like WordPress
Again I can see you asking; how do I blog? Well, there are a few free blogging platforms on the Internet like blogger, Tumblr, blog, Jux, WordPress, Posterous Spaces and Weebly. Some are better than others and to pick one is usually a matter of your personal preference. However, I’ve used a couple of them and would most definitely recommend WordPress because of its versatility and functionality. There are a few sites that are offering video tutorials that tells you everything you need to know about WordPress from set up, themes, plug-ins, affiliate marketing and much, so I wouldn’t worry to much about knowing what to do here. workandwealth.com

Use Headlines Effectively
Imagine writing the best article you ever wrote in your life, only to have absolutely no one read it. Most of us never really think that the title is that important. We usually relate the title to something that has to do with the article and by far, that is the way to go. However, you need to make it compelling enough for your reader so that they will actually click on it to engage in your article. site thetraveluster.com Before you formulate your headline, do a keyword search to find out how many competing websites are targeting those keywords; you can use phrase like “How Do I Blog?” Try to look for fewer websites that are actually targeted your phrase. If you have 900 million websites targeting a particular keyword or phrase, it’s extremely hard if not impossible, being new at blogging that you’re actually going to move up to the top of any search engine. loser2winner.com

Have a Great Blog Design
When you first design your website, try to make an appealing website because you want people to not only read your content but indulge in the appearance of your website as well. I’ve been to some websites that look horrible and it doesn’t take me long to move on to another website. Most websites that are disgusting in appearance only holes a person’s interest for three seconds or so. Not a lot of time to read any content so you get the drift at this point don’t you? keenerliving.com

Leverage Social Media
Social media is a very big deal these days, just look at the young kids walking around with their cell phones crossing the street looking down and never look up. Most of them are texting or chatting on Facebook or some other social network media. When you start targeting Facebook and other social network media such as Pin, Tweeter, LinkedIn and others. Try not to just overwhelm them with all sorts of marketing. Remember, most of these people are your friends and family and they going to simply ignore your post. A post here and there of interest will get them moving along the way, and it will also get them to like your website and start promoting it on their wall. onestepnola.org

Identify Your Niche
Discover what your interest are and what you would enjoy writing about. This is nothing worse than having to write about something you can’t stand. If you choose a topic that you don’t enjoy, you’re not going to write very much, and as a matter of fact, you’re going to fizzle out in about three months. A blog (kareldekar.com)is nothing more than a diary and needs continuous updates. For some of us, we were little kids and we had a little diary that every day we would write something in it. Well, your blog is nothing more than just that. Except for, you can choose to write things in it every day or every week but whatever schedule you put yourself on, make sure it’s consistent. techflashed.com

Keyword Research
Now that you found your passion it’s time for you to do some Keyword Research. There’s really no point in writing without targeting keywords that people are not searching on. Use a search engine like Google and target a particular word. Google has a keyword tool that you can use to target particular words or phrases. These will tell you just how many people are searching on those keywords. From there, you need to determine how many websites actually have those keywords. It’s not very hard to do from this point all you need to do is put your keyword or phrase in quotes and that will tell you just how many websites actually have those keywords. Find keywords that average around 50,000 searches per month which is a little over 1600 searches a day on that particular keyword. If you only get 10% traffic to your website, that’s 166 potential customers per day; that’s a great start. salesitch.com

Link Building
No links, no visibility. It’s great to write good content and wish that everyone will just find it. But the truth is, you must have authority websites link to your site in order for your reading to find you. The way to go about doing this is to find yourself some good article directories and start writing to become an expert in your niche. You can also use other blog sites that do not restrict the links and link back to your own website or article. To find yourself high ranking article websites just type in Google “high ranking article directories like mumbleinthejungle.com and it should come back with a list of the top 50 article directories. This will give you a good starter as you sort your order by page ranking so that you know which ones rank at the top. Pick yourself a good starting point like let’s say, five ranking. Anybody under five you will just ignore and use any authority website that has a ranking of five or above. meetwithcindy.org

Blog Comment
This may not seem like a big deal but blog comments go a long way to link back to your website. If you align yourself with a good high ranking blog that permits you to enter your signature as a blog link back to your site, then you’re in business. As you become more of an expert on that blog, people will start to follow those links right back to your site. Not only that, the search engines will also follow those links and you will get a higher ranking on the search engines. So every chance you get try to increase your blog comments. raising-reagan.com

List Building
A Weber seems to be the big honcho an email responding services. I believe they cost around $19 a month or something along those lines. However, an email list is extremely crucial to your blog. There’s nothing better than having an email list of subscribers that are interested in exactly what you have to offer. Once you become an authority in your area, your subscribers are interested in what you have to say and the offers you make to them. Now, don’t always put out something that cost them money you have to give them good free stuff as well. The problem here is setting up an auto responder that has substance. Again, you can’t just spew all out junk, you generally have to offer something of value, like let’s say a free e-book or some educational information that has to do with your blog. planetawesomekid.com

Ping
Pinging Servers actually promote your blog; they create list of a variety of blogs that have new material. Blog search engines can provide fresh results very quickly by polling only the newly-updated blogs. WordPress actually comes with a ping service as a default. However, there are tons more that you can actually load to your WordPress blog and have it ping every time your blog has been updated. auntpearliesue.com

Social Bookmark Links
Social bookmarks are great services that offer bookmark sharing. The service is merely save the bookmark and share that as a resource. There are some services that allow for treating of bookmarks and this helps to get the word out. mamasbabycupcakes.com

AdSense and ClickBank Ads
Although when you first start your blog it’s usually not a good idea to plaster a ton of advertisements all around it. Most readers get sick and tired of a tone of advertisements anyway. However, you may want to at least look into Google AdSense as a way of getting paid for allowing advertisements on your website when your traffic starts to grow to maybe 5000 users a day. Now, click bank like allfinancedirectory.com is something that you could use in your current articles. So when you first start up and write an article about something; let’s say, electronics. You may want to pick a particular electronic and then link to your affiliate link which goes to ClickBank so that when your reader clicks on that to get more information and they purchase a product you received some type of commission. frugalshoppingwithjulie.com

Learn About Marketing
Anyone can put up a blog, but not everyone knows how to market it. This is key and this is the truth, you need to learn how to market your blog. There are a lot of things to learn and a lot of phrases you hear on the Internet about search engine optimization, keyword marketing, article marketing, lead generation and much more. All of these terms are pertinent to the growth of your blog and you need to know something about them. Granted, a lot of these things can be extremely overwhelming but you should have a fairly decent grasp on each of them. Especially if you’re going to be running the blog by yourself. thebeautybit.com

Fix Broken Pages
Go through each and every one of your pages to check for broken links. Broken links can definitely send a bad signal to the search engines and that would be catastrophic. What you can do is look at your web hosting reports. These reports have pages that people have visited, search engine keywords used, linked pages and also your error reporting; broken links. This would be a great place to start because sometimes, you can miss links easily. If you find that there is a page or something that is not working correctly you can always put in a refresh page to send them to a root directory or somewhere else that’s not broken. hairsmystory.com

Spam
Don’t forget about protecting your blog. Although we’d love to think that everybody on the Internet is about business and finding good content and enjoying your website. Unfortunately, that’s not the case and there are some serious head cases out there. When we generally create our blog we concentrate so much on the look of it and its content along with the marketing, which we sometimes forget that spammers are out there looking to post hideous links. Make sure you have a reputable spam filter that will catch most of the reply Post that are inappropriate for your blog.

In my first week that my blog was up and running, someone already tried to spam my website with a link that went to an inappropriate site. The comment was something like, this is a very nice website with a link to their inappropriate site. The best way to defeat this is to not permit replies to be automatically posted so that you can check out the post for appropriateness before approving. sweetmemorybaskets.com

Blacklist
Blacklist are another useful tool to help control bad words in your replies. This is another area we need to perk up on and learn all about the word you do not want on your blog. There are several services that already use an array of blacklist terms and variations of foul words. You can get them from places like Google and Facebook along with a number of other large organizations that deal with this type of stuff on a regular basis. It would be a good idea to learn from their experience. fatburningfurnacestory.com

Newsblogging – How to Get Readers and Google to Love Your Blog

The New News

Do you think Google should help people find articles and posts from the news companies that are suing them over copyright issues? The search giant has no choice but to send traffic to people who are willing to make their content available on generous terms, and to avoid indexing content that others claim copyright to. This has always been a factor driving online citizen journalism. It turns out that corporations, nonprofit organizations, religious groups, and political campaigns can also be journalists, and that their journalism can have just as much influence as citizen journalists or media moguls if it’s well researched and well produced. catawareness.org

The Origins of Newsblogging

“Newsblogging” is a term I more or less invented to describe a style of blogging we stumbled onto in 2007, and then refined at the online PR firm, Patron Saint Productions. Our process was innovative and our results were extraordinary, so I spun the service off into a separate company in 2010. I partnered with a former employee, David Reich, to create SixEstate Communications. I believe that news blogging like winterisnotcoming.org will rapidly spread in the coming years and we’ll see an increasing proportion of news stories produced by private organizations, not media outlets. Let me explain why this is happening. ozarksremembers.com

No Time to Blog

We came up with newsblogging when we found ourselves between a rock and a hard place with the new technology. The rock is blogging. It enables “principals” — CEOs, celebrities, spokespersons, political leaders, etc. — to communicate directly with their constituents. The thing is, those constituents no longer want to hear from me, the PR guy, the intermediary. They want to hear from the Big Kahuna herself or himself. The hard place, however, is that the Big Kahunas don’t have the time or journalism skills to blog effectively. The Big Kahunas are supposed to manage people, make appearances and run companies, for the most part, not write. They don’t have the two hours of concentration required each day to research and write a post worth reading. personal-enterprise-self-help-resources.com

Ghost Blogging Gets No Respect

The answer some PR firms and marketing departments came up with was to hire ghost bloggers; but ghost blogging defeats the whole point of blogging, because readers want to hear from the Big Kahuna directly. If you don’t disclose that you’re using a ghost blogger, you violate all kinds of ethical guidelines regarding transparency, authenticity and disclosure. You risk breaking securities laws. And you risk being outed in a potentially embarrassing way. If you do disclose you’re using a ghost blogger, people lose respect for the credibility of the blog. While people are comfortable with the idea of politicians using speech writers, they’re uncomfortable with the idea of blogs using ghost bloggers, even when this fact is disclosed. retailcashback.com

Blogging’s Increasing Importance in Marketing

For my firm, the biggest problem became that blogging is too important to leave to the principals. If the Internet is going to be how people discover and learn about your organization, and the main way of navigating the Internet is via search engines, and those search engines display a strong preference for content on blogs, well then you’d better be blogging, whether the CEO’s good at it or not, because otherwise you will become invisible over time. It’s not that blogging is a good idea; it’s blog or disappear. We found a way out of this tight jam with newsblogging. topdifferences.com

Enter Kaiser Permanente CEO George Halvorson. Kaiser is one of the largest HMOs in the U.S. and Halvorson is the company’s outspoken leader. In 2006, he put together an outline of what he thought was a compelling plan for health care reform, published it in a book called Health Care Reform Now!, and pushed it to the center of the health care debate as U.S. presidential candidates took their stands leading to the 2008 election. We were hired to push this agenda online. buylocalhamptonroads.org

Goldman Sachs and Blog Tours

I had stopped doing blog tours after a fiasco with Goldman Sachs Vice Chairman Robert Hormats. If folks think there’s no civility at town hall meetings, they should see the comment streams when controversial figures do blog tours. The ugliest side of America is revealed in the anonymous nastiness that passes for “discussion” on the Internet. There is no way I would recommend a top CEO try to engage in an open debate on the Internet on a subject as supercharged as health care reform. The conversation becomes dominated by rude and profane people who chase the intelligent commenters away. fabbygabby.com

Newsblogging is Born

For Kaiser Permanente CEO George Halvorson, we suggested a compromise. We would produce a blog, but instead of it being ghost-written by someone pretending to be George Halvorson, we would hire a journalist to blog the news, and Halvorson would add the “yoursourcetoday.com” when he had time or when the news begged for it. At the time, I had George “Loki” Williams on my payroll. George runs the blog SocialGumbo — a top social media blog — and has a long history of investigative journalism at the local level. So I put him on the health care beat. firstpostblog.com

“Riding the News”

Every day, Loki would ride the news feeds for the biggest stories in health care reform, then write them up on the blog. His job was to find good journalism on the issue, summarize it and point to it on the newsblog. Rather than adding one more voice, the blog was a survey of other voices, and as such it became quite successful. How successful? The screen capture below shows the Google Blog Search results. We were the number-one “related blog” on Google for the phrase “health care reform” 30 days after we launched the blog. moderndayfarmchick.com

The CEO Stayed Hands-Off

In 30 days, we had a top-five health care reform blog. We didn’t lose that position for a year, and only then because we stopped blogging. Our original contract was to produce the newsblog for 90 days. That became six months, then a year. In all that time, Kaiser Permanente CEO George Halvorson, never added commentary to the blog. There was no need to. In 2007, our experiment was over, and a whole new way of blogging was born: newsblogging. mon-bric-a-brac.com

It’s Not About YOU!

The way we newsblog, we don’t cover news about the company. Our focus wasn’t reporting on Kaiser Permanente. Our focus was to report on health care reform and generate awareness for Halvorson’s prescription for change. By hiring a journalist, we could be sure to get a daily post up on the blog, which is essential for search engine visibility, but is difficult for principals to commit to. Every newsblog post contains:

1. Copyright-Permissible Image
2. Optimized Headline
3. Transparent Byline
4. News Post
5. Quote from Respected Source
6. News Citation
7. Image Citation

Source: passion-for-parties.com

It’s About The News

To give an example, Loki would set up a Google Alert for “electronic medical records” to see who’s covering that issue. Electronic medical records, or EMRs, are a major part of Halvorson’s platform and have been adopted as a major plank in virtually every health care reform proposal, in part because of Halvorson’s compelling evidence about the efficiencies and improved care they generate. If Loki found someone at a credible news source who has written something about EMRs, then he’d cite him or her on the newsblog. Loki would often add quotes from George Halvorson’s writings to his posts, integrating the client’s views with the current debate online. crossingtheskies.com

Optimizing a Blog Post

What makes this a complete process for us is when we hook the hired journalist in with the rest of the team. Loki suffers from spellus atrocious, which not only results in typos but also in an aversion to spell-checkers. So prior to being published, his posts were passed to an editor, the amazing Rachelle Matherne, owner of FiveByFivePR firm. Rachelle wouldn’t just fix the spelling, though. She’d fact-check, link-check, grammar-check, then optimize paragraph length, sentence length and keywords, categories, and tags. Finally, she’d tweak the headline and schedule the post for release. We got so used to Rachelle’s treatment that none of us blogs without a net anymore — it’s too dangerous. lgmmarketinggroup.com

Images That Won’t Get You Sued!

Then there’s the art department. We decided right away that every post had to have a piece of artwork that somehow went with the story, and that we had to have permission to use the art. We quickly expanded the definition of artwork to include images, video embeds, slideshows, or any other visual component. Most of the art we found through Flickr using CreativeCommons.org, but we now have several sources, both paid and free, that we draw from. We also created rules for artwork credits and citations. It’s still stunning to me to see how many blogs use copyrighted artwork without permission or citation. They are begging for trouble. thewomenteam.com

Good Content is the Best SEO

As time went on, we’ve refined the formula based on watching the stats. Every post had to have a news citation from a credible news source and a link to that source. We found that mentioning celebrities caused traffic to spike, then drop back down. It’s very seductive to analyze traffic results and engineer blog posts that pop in the Google Alerts, but the focus has to stay on good journalism. One of the main benefits of a newsblog is that it gets your viewpoint across to the media. If a journalist visits your blog and sees the posts are nothing but a bunch of keyword-laden references to celebrity news stories, it doesn’t advance your cause even though it brings traffic. adventoutpost.com

A Visibility Machine

At one point, I stepped back and looked at the beast I had created: the newsblog. What amateur blogger could compete against a professional journalist, proofreaders, copy editors, optimizers, and traffic analysts? Some amateurs can compete with pure passion. But there are only five top spots for any keyword or phrase. You have to manage several blogs to afford the overhead of a blog-polishing department, but the rewards are worth it. If you run a top-five blog, you’re not only at the top of the blog search results for your term, but you also make the Google Alerts for that term, which are sent via email to other people watching those terms. businessethicsnetwork.org

The Power of Google Alerts

The reach of a top-five blog is stunning. You don’t only make the alerts for your target keyphrases. Because you’re a “top blog” you make the alerts for almost anything you say. If you mention a healthy restaurant on your health care blog, you might hit the alerts for the restaurant’s name because you’re a “top blog.” Your reach is also magnified by RSS, which makes it easy to parse your content. Anyone who was following the term “health care reform” using Google Alerts would see top blog posts from Kaiser Permanente’s newsblog in their daily alerts. That’s why blogging is too important to leave to chance. Blogging is the road to online visibility — if you blog effectively, your content gets visibility in numerous search engines and alerts engines. diffuserexpert.com

Adding Social Networking to Newsblogging

Does this newsblogging thing sound like a juggernaut to you yet? Let’s add gasoline to fire: hook the newsblog up to Twitter, Facebook, and the other social networks. The newsblog we’ve created for the radio industry, Radio 2020, was our next big experiment. The following image shows the blog traffic graph when we added the social networking hookups at the end of 2008. When you hook the blog up to your social networks, you can blog in one place and have it appear throughout the network, as a tweet or status update, or a post. exercisebliss.com

Credible, Reliable, Transparent

If you’re like me, your head is spinning right now. How could this be possible? How could corporate journalism outscore conventional journalism? Where’s the credibility? The reliability? The transparency? In newsblogging, they’re all there. We don’t originate stories as much as call attention to them. That turns out to be a very valuable service. In fact, that’s what a good news anchor does, isn’t it? — guiding us through stories rather than being the story. Our journalism wins out because it’s better produced, more accurate, more “fair” than conventional journalism because we can’t take a stand. We’re hired guns. Our news doesn’t have the slant of the pundits or the authority of the CEOs. It’s just the news. Told well. From an organization’s perspective, transparently revealed. fashionablecollections.com

Is Corporate Journalism Legitimate?

Is newsblogging good journalism? Why is Rupert Murdoch’s journalism any better than, say, the United Auto Workers’ journalism, when it comes to covering the auto industry? Both publishers have an agenda. Ratings is an agenda. The question is whether or not the agenda is revealed and whether or not the news is well reported. After seeing what passes for journalism these days — video news releases provided by corporations who pay to have them inserted as stories in newscasts, sometimes even without disclosure — newsblogging adheres to a higher standard. If your reporting is good and you’re transparent, there’s no reason your news shouldn’t have market share just because it’s produced by your organization. magazinebabylon.com

Why Search Engines Love Newsblogs

Going one step further, I would add that search engines prefer news made this way to news made the old-fashioned way, with gatekeepers to stories who charge a price for admission. Search engines want to point people to the best, most authoritative matches for their searches, but if they’re prohibited from scanning the contents of your news, it makes it difficult for them to know what you have and send readers your way. On the other hand, if you produce your content on a blog, essentially copyright-free, the search engines can see it, index it, and point to it. Search engines like and reward those news providers with meaningful information and targeted traffic. myandroidmag.com

Newsblogging and PR

Newsblogging gives organizations the PR opportunity they’ve always dreamed of: the ability to tell the news your way. NewsCorp gets their say on Fox News, in The Wall Street Journal or The New York Post. Even Comedy Central gets to tell the news its way, through The Daily Show with Jon Stewart. Newsblogging allows you to tell the news your way, with a professional journalist and supporting editors and optimizers. As long as your news is well researched and well produced, and the process is transparent, you have as much credibility as the news produced by these corporations. And you’ll be rewarded with a premiere position in the search results for your target keywords. pillowmagazine.com

Steve O’Keefe is co-founder and Chief Operating Officer of SixEstate Communications, an online publicity firm specializing in professional blogging, called Newsblogging, and online media and blog outreach. Steve wrote the bestselling book, Publicity on the Internet, in 1996, which has been revised and updated several times and remains a bedrock text in Internet marketing. He also teaches Internet Public Relations at Tulane University, and has taught for Stanford University, UCLA Extension, the Public Relations Society of America, among others. You can contact Steve here. philcity.com

Best Binary Options Brokers in Argentina (2022)About

Finding the right binary options broker in Argentina is a very difficult task. In this country, binary options are perfectly legal, but unfortunately not regulated. This leads to a situation where there are a great many platforms on the market, but only a few of them are worth your attention. You have to watch out for a large number of scammers and rogue platforms. That is why we decided to compile a list of the best binary options brokers that accept clients from Argentina.

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Digital Marketing Agency based in Switzerland in the Zurich area. Offering also other online marketing services such as Google Ads, Social Media Marketing and Conversion Rate Optimization. SEO Agentur Zürich

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